by Guillaume V - 19/01/2015
As new products have started to pop up in the past few weeks, the Salon International de la Haute Horlogerie Genève (SIHH)- started on Monday, the 19th of January.
It is a good opportunity to look at the origin and the main figures of this major annual event.
25 years of magic
The first SIHH took place in 1991. Even if the goal of this exhibition is quite simple, it remains quite a challenge to achieve. Indeed, in the aftermath of the quartz crisis, the objective was to bring back fine watchmaking to its former glory and to offer an exclusive welcome to its high-end clients. That year, 5 brands attended this exhibition that took place over 5 days. The brands were: Baume & Mercier, Cartier, Piaget, Gérald Genta and Daniel Roth.
For the following years, the length of the exhibition extended, going from 5 to 7 days. The number of exhibitors also increased. The program was enriched with conferences and round tables about the future of luxury, in general, and more particularly the one of watchmaking. In 1995, early in the SIHH history, an exhibition about watchmaking was presented during all the exhibition. In 1996, for the 6th edition, the surface dedicated to the exhibition doubled, going from 4,500 to 9,000 square meters. In 1998, it was not 5 but 10 brands that were exhibiting. The number even went up to 17 during the next edition when the surface reached 18,000 square meters.
Since the beginning of this century, the SIHH is getting stronger year after year and is reinforcing its position as a key event of Fine Watchmaking. If the number of brands attending is stable since 2000, they are exhibiting their techniques, savoir-faire, traditions and new products over 30,000 square meters since 2010!
The 2015 edition promises to keep the magic alive, as it has done for a quarter of the century.
Main figures of the 2015 edition
16 exhibiting houses (A. Lange & Söhne, Audemars Piguet, Baume & Mercier, Cartier, Greubel Forsey, IWC, Jaeger-Lecoultre, Montblanc, Panerai, Parmigiani, Piaget, Ralph Lauren, Richard Mille, Roger Dubuis, Van Cleef & Arpels, Vacheron Constantin)
30,000 square meters
12,500 guests including 1,200 journalists
1,500 points of sale represented
To discover more about the topic, go to the website www.sihh.org