Opening of a new Cresus store in Lille
by Guillaume V - 29/04/2015
A second-hand luxury watch and jewellery specialist, Cresus has opened its latest shop in Lille. A good time to look back at the history and the strategy of this French brand.
In the course of 20 years, Cresus has become the leader of the second-hand luxury watch and jewellery market. With 1,000 references to choose from and 8 retail outlets (more to come…), a great e-commerce website and, the high safety their clients enjoy the company is now at the top of the booming second-hand market.
But Cresus is more than that. It’s also the success story of Christian Odin – a passionate watchmaker with a vision. This amateur of fine mechanical expertise and his team strive to find the rarest possible models for their clients… and they became quite renowned for doing so!
The success of this French company is built on the complementarity of their website and their actual shops (Lyon, Paris, Cannes, Aix-en-Provence, Luxembourg, Lille and soon Bordeaux) which, as it turns out, is a big purchase decision factor. Their whole stock is available on their smartphone - and tablet - optimized website () so customers find it easy to select a model online and make the final purchase in a shop.
The e-commerce director Olivier Roche confirmed this during our interview: “Most transactions made online are down payments for reservation. Once the watch is reserved it is shipped at no extra cost to the closest shop where our customers can take a look at and try the watch they reserved. If they like it, they can buy it but they can also ask for a refund of their down payment.” He adds: Some of our clients travel more than 60 miles to try a watch in one of our shops.”
As part of this multi-channel strategy ensuring a consistent experience from the Internet to the shop, Cresus Lille opened last week. Located at the heart of the city center, the shop allows numerous watch enthusiasts of the North of France to come and try a second-hand luxury watch. So if you spotted a model you liked on their website, you could ask for it to be shipped from their Cannes shop just to try it on!
If you happen to be in the area, you may well want to check the elegant Cresus shop in Lille: they have a warm and professional welcome in store for you. With the wide variety of models in stock at Cresus, you will surely find your perfect match!
Shop’s details and information
From Tuesday to Friday 10:15 to 12:30am and from 2 to 6:45pm
Saturday from 10:15 am to 6:45 without interruption
The shop will be opened on Friday 8th May 2015