ZENITH watch brand


With a 150 year-long history, the Zenith manufacture produces watch collections combining aesthetic, performance and innovation qualities. They rely on three of the most beautiful mechanical movements in fine watchmaking: The El Primero automatic chronograph, the Elite ultrathin mechanical movement and the 5011 K 22 lines manual movement.

The Manufacture with 2.000 gold and silver hands

Zenith was founded in 1865 by Georges Favre-Jacot. During the 1900 universal exhibition, Zenith will win a gold medal with its first pocket chronograph. The brand also combines all watchmaking skills under one roof.

25 years later, the Zenith manufacture has 1,000 employees localed in the birthplace of watchmaking: Le Locle and La Chaux-de-Fonds. Later, the brand will even earn the nickname “the Manufacture with the 2,000 gold and silver hands”.

During the following decades, Zenith launched 3 calibers which remain references in the industry today: the 135 caliber in 1948, the 5011K in 1960 and the legendary El Primero in 1969.

In 1975, the watchmaker Charles Vermot saved these treasures from oblivion by hiding the plans and tools of the company when the owner of Zenith decided to only produce quartz watches.

9 years later, when mechanical watches came back into fashion, Charles Vermot gave back its production tool to Zenith. The manufacture of the El Primero caliber started again and prestigious watchmaking brands did not hesitate to include this legendary movement into their timepieces.

In 1994, Zenith launched the ultrathin Elite movement. It was voted movement of the year by the specialized press thanks to its amazing thinness and its extreme reliability.

Since 2000, Zenith joined the LVMH group and, starting with the Open concept, new creations propelled the brand into the world of fine watchmaking.