Show me, Don't Tell me
“Show me, Don't Tell me”: this is the motto of the brand SevenFriday, founded in 2012 by Daniel Niederer. The Swiss brand SevenFriday is based in Zurich and looks for inspiration in the industrial and architectural worlds. The universe of the brand and the design of its models remind instantly of manufacturing plants, machines, tools, raw materials and engines. And these design influences are combined with complex fabrications and fine manufacturing quality.
SevenFriday watches are also an harmonious combination of contrasted materials and styles designed to make an impression !