ROLEX watch brand


Pioneers of the wristwatch, Rolex managed a number of breakthroughs in the watchmaking field. The Swiss brand registered more than 400 patents in the course of its history. All the essential components of their watches are manufactured internally - from the melting of alloys to the assembling of the movement, case, dial and strap elements and even the processing and finishings. This way, the brand ensures each piece meets its quality criteria.

More than a century of innovations

The history of Rolex started in 1905. Hans Wilsdorf - then a 24-year old - founded a company specialised in watch retailing in London.

He is already dreaming of wristwatches and, even if these are not accurate enough yet, he aims at convincing potential buyers of the reliability of these watches by including small and very precise Swiss movements.

In 1908, he chose to name his watch brand Rolex and continued to bank on the quality and precision of the movements he chose. And in 1910, one of his Rolex watches was the first to get the official Swiss test certificate for a wristwatch - the certificate being issued by the Official watch testing center in Bienne. In 1914, the Rolex wristwatch got a new certificate: that of Class “A” precision - a distinction previously reserved for navy chronometers.

In 1920, following a move to Geneva the previous year, the Rolex SA firm was born.

In 1926, Rolex created the first water and dust-resistant watch (name Oyster). And one year later, the same watch was crossing the English Channel at the wrist of an English swimmer!

In 1931, Rolex created an ingenious system allowing for a watch to be winded by one’s wrist motions. This automatic winding system gave birth to all those we find today in modern automatic watches !

As early as 1935, Rolex saw in the fields of sports, aviation, car racing and expeditions as many laboratories and opportunities to increase the visibility of its watches.

Following the creation of the first Datejust in 1946, Rolex developed in the 1950s professional watches which function goes beyond simply giving time. These models are designed for diving, aviation, mountaineering and scientific exploration.

Thus, the Explorer and Submariner watches appeared in 1953 and the GMT-Master, Day-Date and Milgauss watches in 1956. But innovation did not stop here: the following decades saw the launch of the Deepsea Special in 1960, the Cosmograph Daytona in 1963, the Sea-Dweller 4000 in 1967, the Explorer II in 1971, the Sea-Dweller 4000 in 1978 and the Yacht-Master in 1992 - and all of them are iconic today !

Since 2000, Omega’s rhythm increased again with the 4130 movement - entirely assembled internally - the Cerachrom bezel, the blue Parachrom spiral, the Yacht-Master II in 2007, the Deepsea in 2008, the Sky-Dweller and the Deepsea Challenge in 2012…