A brand apart
When Hublot was launched in 1980 by Carlo Crocco, it immediately created quite a stir by combining a precious metal case - made of gold - with a rubber strap. This “fusion” of 2 materials - deemed as incompatible before - became the symbol of this brand.
Offering a range of models following the same principle - including diving and chronographs - the brand followed this path until 2004 when Jean-Claude Biver became director. He revived the “Art of Fusion” concept in collaboration with Ricardo Guadalupe and kickstarted the modernisation of collections.
As a consequence, the Big Bang was born in 2005 followed by the Big Bang All Black in 2006 - epitomising the concept of “Invisible visibility”. In 2007, Hublot presented the Mag Bang: the first model entirely manufactured in a new alloy made of - among others - magnesium and aluminium.