HUBLOT watch brand


As its history, choices and partnerships indicate, Hublot is a brand like no other and their collections perfectly combine avant-garde and watchmaking tradition.

A brand apart

When Hublot was launched in 1980 by Carlo Crocco, it immediately created quite a stir by combining a precious metal case - made of gold - with a rubber strap. This “fusion” of 2 materials - deemed as incompatible before - became the symbol of this brand.

Offering a range of models following the same principle - including diving and chronographs - the brand followed this path until 2004 when Jean-Claude Biver became director. He revived the “Art of Fusion” concept in collaboration with Ricardo Guadalupe and kickstarted the modernisation of collections.

As a consequence, the Big Bang was born in 2005 followed by the Big Bang All Black in 2006 - epitomising the concept of “Invisible visibility”. In 2007, Hublot presented the Mag Bang: the first model entirely manufactured in a new alloy made of - among others - magnesium and aluminium.

In 2008, when the Classic Fusion collection was launched, Carlo Crocco sold Hublot to the French luxury group LVMH. The two most important people of the company - Jean-Claude Biver and Ricardo Guadalupe - remained in their positions to continue developing the brand. The same year, Jean-Claude Biver was the first to bring a luxury watch brand amongst the sponsors in football: Hublot was the official timekeeper of Euro 2008 and is also that of Manchester United.

In 2009, Hublot presented the King Power collection: a range true to its original concept and values. In addition, it also launched a new manufacture on the shores of Lake Geneva dedicated to watchmaking and the manufacture of a new “home-made” caliber: the Unico chronograph.

In 2010, for its 30th birthday, Hublot manufactured 50 copies of the model King Power Tourbillon Manufacture. It is powered by a Tourbillon movement entirely made internally by the “Grandes Complications” (high complications) department created within the manufacture. The brand has become the official timekeeper of Formula 1 and FIFA.

Since 2012, Ricardo Guadalupe succeeded Jean-Claude Biver at the head of this undoubtedly unique brand.