From the Dashboard to the wrist
Bell & Ross - a Swiss-French watchmaker - was founded in 1992 in Paris by Carlos Rosillo and Bruno Belamich. Both went to Lycée Carnot in Paris and they have known each other since they were fifteen years old. The former was, then, an investment banker strongly committed to creating a watch brand. The latter was a designer.
The brand name - which sounds like that of a 1950s American firm - is actually a concatenation of their two names linked by an ampersand. Quite a symbol, isn’t it?
From the start, both founders decided that their watches would fit professional uses: each detail fulfills a function, their design is efficient and everything is very easy to read.